Victoria’s Secret launched its annual Fantasy fragrance bottle – but at $500K, it’s designed to be gawked at in its “Christmas Dreams and Fantasies” catalog, not mass produced.

The bottle is filled with VS Beauty’s Bombshell eau de parfum, and is adorned with white, pink and yellow diamonds, sapphires and rubies. The bottle also features a 10 carat white diamond, and a one-of-a-kind hand carved tourmaline butterfly. It was designed by London Jewelers.

The Fantasy bottle is part of a gift set that includes the retailer’s $2.5 million Fantasy bra and belt, which will be flaunted on the runway during the Victoria’s Secret televised runway show on December 4th.